Don't Listen To Advice You Haven't Asked For - BizChat
One day a few years ago at my old job at a high street bank, I was on the Vistaprint website playing about with my branding as a freelance nail artist.
I wanted branding that was anti-conventional nail/ beauty salon. I wasn’t going to offer luxurious hand massages with scented oils and glasses of prosecco etc.
I imagined working from a studio, maybe shared with a tattoo artist, with exposed dirty brickwork, skull ornaments and tatty old chesterfields.
My dream was to do shoots and music videos that wanted nails with edge and have influential creatives visit me for my style of nails.
That was MY vision for MY business.
A colleague saw what I was doing and said she would never have her nails done somewhere that had that name and branding.
She didn’t mean it horribly, I think she thought she was being helpful in a very strange way.
I let it get to me.
I let it rattle around in my mind. I knew and said to myself ‘Shes not your ideal client!’. I knew not to listen to her and carry on. But the voice in my head was saying ‘Wow, the first response you get to your business branding is that? Imagine how many others will think that? How will you make any money?’.
That name and branding represented me and my vision. The name I eventually settled with did not relay my vision, it was ‘safe’. The audience I later built with the new name/branding was not the audience I had wanted.